W1nnas

W1NNAS is an innovative sports nutrition start-up from Cologne, Germany, specializing in the development of nicotine- and tobacco-free performance pouches. These provide athletes with a fast, stomach-friendly energy supply via the oral mucosa – ideal for intense training sessions or competitions.

  • Founded: 2022 by Pablo Klüppelberg and Ben Decker, both graduates of the German Sport University Cologne.
  • Products: Performance pouches in flavors like Arctic Mint, Cherry Mint, Apple Mint, and Spicy Orange.
  • Effect: Rapid absorption of caffeine, B-vitamins, taurine, theobromine, and L-theanine through the oral mucosa for an immediate boost in energy and focus.
  • Special feature: Free from nicotine, tobacco, and substances banned in sports; developed with sports medicine experts and tested in accordance with WADA guidelines.
  • Target audience: Professional and amateur athletes, as well as active individuals seeking a healthy alternative to traditional energy drinks.
  • Investors: Backed by industry experts such as Willy Umland (former VP at Wilson & Converse) and Thomas Sailer (VP Brand Marketing at Adidas).
  • Famous users: Top athletes including Breel Embolo (AS Monaco), Ismail Jakobs (Galatasaray), and Junior Adamu (SC Freiburg).

W1NNAS represents a new generation of energy products, combining performance, health, and innovation. The pouches are specifically designed for athletic use and offer an effective alternative to conventional supplements.

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